Building a Repeatable Sales Process for Your Roastery
(Room 25 AB)
10 Apr 26
11:00 AM
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11:45 AM
The difference between coffee roasters that experience accelerated growth and those who struggle to gain traction is typically marked by one key factor: a process, plan, and strategy for how they sell their coffee. In this lecture, we’ll cover the structure, techniques, and step-by-step processes to help owners and leaders develop a repeatable sales process.
Key topics include:
- Developing a sales plan based on top-line targets, growth verticals, and clear timeframes aligned with monetary goals.
- Defining and refining your Prospect-to-Nurture Process, encompassing first contact, follow-ups, onboarding, and ongoing support.
- Articulating which KPIs and reporting a salesperson should provide to ownership and leadership.
- Outlining tools such as the BANT+S framework and role-playing exercises to refine and improve the effectiveness of your sales team.
Owners and leaders will leave with a clear understanding of how to build and maintain a high-performing sales department and how to nurture specialty coffee buyers from first contact to close.