Same Questions, Different Dialogues: A Conversation Reframing Value by Centering Producers
(Room 24 C)
10 Apr 26
10:00 AM
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10:45 AM
This lecture explores the gap between the ""professional"" discourse of the global coffee industry and the lived, embodied realities of the communities who cultivate it. Drawing from insights at the 2024 Women Coffee Powered Summit in Mexico, we examine how different social contexts—or positionality—shape our understanding of value, gender, and labor. We will move beyond standard industry metrics to look at symbolic capital that define coffee not as a career, but as an inseparable ecosystem of farm, family, and lineage.
Attendees will learn to recognize the sophisticated leadership and community systems that have sustained the industry, offering a more complete and equitable vision for the future of coffee