Preference Mapping: the science of understanding quality and increasing customer satisfaction
(Room 25 AB)
10 Apr 26
9:00 AM
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9:45 AM
Whether you're selling coffee to the consumers, coffee shops, or roasters, it can sometimes be a challenge to figure out what coffees buyers will prefer. Consumer science gives us a tool- called Preference Mapping- which can help businesses understand their customers' needs and offer more compelling products. Learn how to use the principles of Preference Mapping by utilizing the SCA's Coffee Value Assessment to analyze coffee's sensory and extrinsic attributes.