embedded world NA 2025

Are Bluetooth Beacons Dead? Or Just Getting Started? (Room 303B)

06 Nov 25
11:15 AM - 11:45 AM

Tracks: Connectivity and IoT - Bluetooth 2

Speaker(s): Donatien Garnier

Bluetooth beacons are everywhere, from warehouses to hospitals, delivering low-power and cost-efficient identification and location tracking at scale.

However, the first-generation of beacon technologies has notable limitations: provisioning is often manual and hard to scale, contextual status data can’t easily be transmitted and privacy and authentication models are weak or non-existent.

Meanwhile, expectations have evolved. Consumer products like Apple AirTag and Tile have raised the bar with privacy-respecting tracking at massive scale. New enabling technologies such as thin-film printed batteries, ambient energy harvesting and ultra-low-cost silicon are also redefining what’s technically and economically possible.

In this session, Donatien Garnier, co-founder of Blecon, will explore the path to a new generation of beacon technology that meets these modern demands. We will examine scalable provisioning techniques, privacy-preserving identity schemes, secure encoding of status data without pairing and the broader implications of recent advances in Bluetooth technology and its ecosystem.