Retail isn’t dead—but it is disconnected.
In the years since her standing-room-only ISPA keynote Retail 911, Carol Phillips has watched spa leaders face a new challenge: talented teams who care deeply about service, yet feel awkward, resistant, or disconnected when it comes to retail conversations. The result? Flat sales, missed opportunities, burned-out leaders, and guests who leave without the full experience they actually came for.
In this evolved and expanded keynote, Carol introduces The 7 Sacred Sales Shifts—a transformational framework designed to rebuild retail results by restoring purpose, language, and confidence on the sales floor. Attendees will uncover what’s truly driving retail resistance, how fear and self-doubt silently sabotage performance, and why modern spa teams must learn to sell with clarity, care, and conviction—not pressure or scripts.
This session goes beyond tactics. It’s about creating a Sacred Sales Culture—one where retail feels aligned with service, teams feel proud of what they recommend, shelves stay active, and guests receive a complete in-spa and spa-at-home experience that drives loyalty and long-term results.
Whether you lead a luxury resort spa, oversee multi-location operations, or support teams as a brand or vendor partner, this keynote delivers a powerful mindset reset and a practical sales framework—designed for today’s spa environment and tomorrow’s growth.