Petfood Forum 2022

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Human factors that influence cat food purchasing (Room KCCC Room 2502)

03 May 22

3:40 PM - 4:10 PM

Tracks: Petfood Forum Pet Food Market and Consumer Influence, Petfood Forum Schedule

Speaker(s): Jill Villaareal, Assistant Professor, Harris-Stowe State University;

Moderator(s): Leah Lambrakis, Vice President, R&D, Nutrition and Scientific Affairs, Simmons Pet Food

Jill Villaareal, Ph.D., assistant professor, Harris-Stowe State University, determines whether there is a relation between human demographic factors (race/ethnicity, gender, income, age and self-identifying as a “cat-person”) and recent consumer trends and purchasing behaviors (by-product free, human-grade, organic, non-GMO, high protein). The results from this study will help cat food companies better understand and apply the complexity of the humanized cat food trend to today’s diverse cat owners.

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