Hear from Doug Lansky, distinguished travel journalist and advisor, on how attractions can find a balance between profit and smart preparation – aka “futureproofing”. After an unprecedented year, Doug will discuss lessons learned – and not learned – how to prepare for crisis, and most importantly how to stay open and gain guests’ trusts. Learn how you can prepare now for the next emergency so it’s built into the framework of your business, and discover how the attractions industry can lead the way for all aspects of smart recovery preparation.