Make Your Mark: Growth and Market Dominance
(Room 209)
11 Oct 21
8:00 AM
-
8:50 AM
Tracks:
Business Management
Here, Sun draws on her McKinsey background to explore the shifts we’re seeing all around us in terms of changing consumer behavior, emerging markets, and technology. Sharing her inspiring story of creating a novel, successful brand and a rabid fanbase in a busy sector facing tremendous disruption, Sun showcases how to grow your business by paying attention to the right indicators, understanding your niche consumer, differentiating your brand, and doubling down on a positive vision. A great talk for incumbents and growing businesses alike, Lisa Sun helps audiences understand the changes that are remaking the business world around them while motivating them to remain resilient and use that knowledge to chase market dominance.