F89: How Industrial and Manufacturing Companies Create Predictable Revenue Growth - PAID SESSION
(Room S402b)
15 Sep 21
10:30 AM
-
12:00 PM
Tracks:
Marketing & Sales
To create predictable revenue growth, manufacturing companies need to first change their thinking about their markets, prospects, and customers. The traditional growth formula of hiring a salesperson, going to the same trade shows, knocking on prospects doors, and cold calling no longer works to build a predictable revenue stream. Buyers, and the way they find information, evaluate options, consider vendor choices, and make decisions are rapidly changing. Yet most industrial executives still think about buyers the same old way and few have changed to meet buyers where they are today. The companies that survive and thrive in today’s incredibly competitive environment will become the ones that are built for and solve for the customer, where everyone is aligned around the goals of the customer, and everyone is committed to the success of the customer.
Todd Hockenberry - Hockenberry Marketing, Inc.