FABTECH 2021

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan

F85: Ensuring A Successful Product Launch - PAID SESSION (Room S402b)

14 Sep 21
10:30 AM - 12:00 PM

Tracks: Marketing & Sales

Getting More from Your People in a Hybrid or Remote Workforce
Alignment in sales, marketing, service, production and engineering are critical to product launch and growth. There have always been divides and internal communication challenges that threaten your progress, and the risk of disconnects are even higher in a hybrid or remote environment. Learn tips and tools that can help to support, collaborate and measure so that your employees have the clear direction and support they need to thrive.
Michele Nichols, MBA - Launch Team Inc.

5 Steps to Ensuring Your Next B2B Manufacturing Product Launch Is Successful
50% of product launches fail to meet targets. From developing the strategy to creating effective marketing assets and ensuring a successful feedback mechanism, launching an industrial product presents many challenges. But launching a product to the typically risk-averse, hard-to-reach Engineering audience makes the launch that much more complex. Learn the 5 key steps every B2B manufacturer needs to take to help ensure the launch meets business objectives.
Dan Konstantinovsky - RH Blake