How to Advertise on Facebook Without Being Evil
How do you market digitally to feel good about your customer's privacy? There's no doubt you might have some concerns about Facebook. The news surrounding the platform hasn't all been rosy, but it's still one of the most valuable places to be marketing your business. Join me to learn how to create an effective Facebook advertising strategy that doesn't feel evil. In this presentation, you will learn why Facebook is still one of the most valuable platforms in spite of its recent bad press, and targeting options you can use to convert leads that don't feel like an invasion of privacy.
Jenny Lockhart - 9 Clouds
Winning Websites Have the Something Extra, A Human Connection
You have everything on your site, now it's time to take it to the next level. Potential consumers want to look at a website and be able to feel as if they know the company. In other words, a website needs to have a human connection in order to convert. An effective website is one that not only looks good, but also has the content and information individuals are looking for and that leads them to the right decisions. This presentation will discuss key website elements to focus your improvement efforts on including, evolving and showcasing your brand message, strengthening your SEO and content and enhancing conversion points for optimal results. Learn how to add a personal feel to your website so that it is a stronger component for your marketing and sales efforts.
Nicole Wagner, BA in Advertising, Marketing at Western Michigan University - Stevens & Tate Marketing