SuperZoo 2021

Driving Growth in the New Omni Pet Market (Room Islander Ballroom A)

17 Aug 21
2:00 PM - 3:00 PM

Tracks: Retail Business

The global pandemic has shifted the way pet products are being purchased today. Pet Parents now find themselves buying more products online, and retailers are busier than ever ramping up their online delivery strategies. The pet channel has quickly transformed into an omnichannel marketplace right before our eyes. In this session, NielsenIQ will provide some insight into this New Omni Pet Market and share our perspective on what's needed to win in the future.