SuperZoo 2021

Is Your Store Ready to Go Phygital? Merging Your Brick & Mortar with Todays Digital Reality (Room Islander Ballroom C)

17 Aug 21
11:30 AM - 1:00 PM

Tracks: Retail Business

By 2021, 90% of major retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific shopping patterns inside the store to customize each visit. Is your store ready to capitalize on this customer friendly and efficient delivery model too?
Join us for this seminar session and explore how to maximize your pet stores “phygital” footprint and get closer to your customers this year!
Attendees will learn:
• What phygital means as a sales and profit opportunity for your pet store in 2021 and beyond
• What tools your pet store can use to improve and integrate the digital buying experience for your customers
• What systems must be set up to enhance your phygital operations this year and beyond
• How to prepare and train your staff to embrace the phygital retail environment
The integration of traditional retail and digital experiences are not stopping. It’s time to ready your pet store to meet the customer of the future today! Let’s do this.