Pet Consumers: The New Normal
(Room Islander BallroomB)
17 Aug 21
9:30 AM
-
11:00 AM
Covid-19 and the resulting economic turmoil is changing the world of pet retail; we are headed toward a “New Normal.” Consumers’ sensibilities and values are evolving, and they are evaluating their pet purchases and purchase venues differently. The time is ripe for disruption, and savvy brands and retailers know they need to reinvent themselves now to continue resonating among key consumer segments.
In this entertaining and informative session, we’ll discuss the impact of Covid-19 on pet consumers and the industry; what the “New Normal” looks like; consumer trends, opportunities, and threats in the new retail environment; and how to best reimagine your pet business for future success.