Get Crystal Clear: What's Up (and Coming) with Social Media
(Room Islander Ballroom C)
17 Aug 21
8:00 AM
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9:00 AM
Social media has come a long way since the early 2000s, when Facebook and Myspace were in their infancy. Now, social sites are consumers' top destinations—where users share their every moment, crowd source information, connect with their favorite public figures and shop their beloved brands. These sites are rife with marketing potential, but they evolve so frequently that it’s tough for retailers to know what’s working TODAY to build their business. With the additional explosion of ecommerce growth, it’s more important than ever for retailers to include an omni-channel approach to their marketing strategy. In this presentation, Crystal Vilkaitis, one of the nation’s premier social media experts for retailers, will reveal social media’s latest—and most relevant—features and the importance to retailers based on the latest data, trends and consumer behavior.