Takeover My Makeover
(Room Islander Ballroom B)
16 Aug 21
2:00 PM
-
3:00 PM
Did you know that the average shopper only sees 50% of a store's sales floor? It’s true! Shoppers are focused on what they came in to buy, how you merchandise your sales floor is what encourages them to see more. It’s easy to create and control how customers move about your store when you know the techniques to make that happen.
Professional store planners Rich Kizer & Georganne Bender are here to share how simple moves on your sales floor can work wonders to increase sales. You’ll learn how to identify the Enablers, the Inhibitors and Impression Points on your sales floor and put them to work to thrill shoppers, how to work your Decompression Zone, Speed Bump Displays, identify your store’s Lake Front Property, where to place your checkout counter and more – easy layout tricks of the trade you will be able to implement as soon as you return to your store.