Nightclub & Bar 2021

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The Rise of Zero-Proof & Low-ABV Drinks (Room S223)

28 Jun 21
1:00 PM - 1:50 PM

Tracks: Food & Beverage, Full Schedule NCB

Learn how zero- and low-proof drinks have evolved from a fad to an industry trend that’s here to stay. A significant portion of guests want and expect to find alcohol-free and low-ABV drinks on menus. Some are sober, some are sober curious and some simply equate low- and no-alcohol options with a healthier lifestyle. Whatever their reasons, they’re willing to pay for thoughtful options that fit their needs. Operators need to adapt, adjusting their beverage programs and staff training accordingly to provide guests with an elevated guest experience that generates revenue. Hear from bartenders and bar owners who work in one of the dominant drinking towns in the country and learn how they’re addressing this need.