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Owning the Diversity Dollar: Build a Killer Sales and Positioning Strategy (Room S222)

29 Jun 21
11:00 AM - 11:50 PM

Tracks: Full Schedule NCB, Marketing NCB

Speaker(s): TaChelle Lawson
What is your company doing to educate yourself on growing sales through diversity? It's a question that many companies fail to answer. The hospitality market is becoming more saturated every day - with employees becoming employers and mergers changing the landscape, how does your company stand apart and grow market share? Better yet, what share of the market are you leaving behind? There's a lot of conversation around hiring when it comes to diversity - but what about other overlooked aspects like purchasing products from different brands in your industry?