Sustainable vs. Certified: Understanding Sustainable Tea Sourcing & Trends
(Room S232)
28 Jun 21
4:00 PM
-
5:00 PM
Tracks:
Full Schedule WT, Issues & Trends
In a fast-moving world, brands only have a few short seconds or paid minutes to educate their consumers. Tea has fallen behind other product categories by relying on flavor, price, & labels to drive consumer habits. Herein lies a unique opportunity for the tea industry to educate consumers on why they should care about the wonderful world of tea and what lies beyond labels and certifications.
The difference between true sustainability/traceability and certifications in the tea market