Better If It’s Man Made?
New research out of Stanford University suggests that gender bias significantly impacts the way we evaluate products. In traditionally male-driven markets—outdoor industry we’re talking about you—goods made by women often stack up negatively compared to products made by men. In this panel we’ll be speaking with women who have designed products and services not only for the women’s market, but markets that fall outside of the “traditional” outdoor paradigm, exploring their experiences with gender bias and more.