The Results Of Raving's 3rd Annual Indian Gaming National Marketing: Learning From Industry Trends
(Room Chairmans Lounge - Show Floor)
03 Apr 19
1:00 PM
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1:50 PM
For the first time, Raving is pleased to present the results from our 3rd annual, in-depth, blind survey of senior tribal casino marketing executives from across the U.S. and Canada to NIGA attendees. Raving’s Research Partner, Dr. Deb Hilgeman, will be presenting very valuable & interesting data from compiled comparisons, encompassing broad marketing information. What are current reinvestment ratios? Are social media tools overtaking traditional media ones? Is the use of free play as a promotion growing or shrinking? One of our most requested reports of the year, senior operators tell us that they find this report extremely valuable in referencing and benchmarking their own marketing strategies. You will find the answers to these and many more pertinent marketing questions and view trends After she presents key findings, we'll have an expert panel to answer audience Q&A regarding trends. The full report will be made available to NIGA session attendees.