2019 Midwest Foodservice Expo

"Your Brand is Perfect for Someone, But Who" (Room 202 B)

12 Mar 19
2:00 PM - 3:00 PM

Tracks: Marketing

It’s likely the only person who got up out of bed this morning thinking about your brand – is you. But, there are many other things your target audience woke up caring about that you can connect to. 

Inspire brand devotion by identifying your target audience and creating a story they will truly care about in this presentation and mini work-session. You'll learn:

What it takes to establish a brand strategy
How to tell a compelling brand story
Why creative needs to feed from the strategy
How to create engaging content