2019 ASD Market Week March

Brand Development, Brand Protection & Your Golden Parachute (Room C3154 - Source Direct Seminar Stage (Central Hall))

19 Mar 19
3:00 PM - 4:00 PM

Tracks: Source Direct

Speaker(s): CJ Rosenbaum
As an online seller, there is no more important component that your brand. In fact, may sellers spend tons of time, money and effort to effectively build out their brand, but fail to ensure it is fully protected. This leaves room for your brand to be compromised and challenged to continue operating successfully in a competitive market. In this session, CJ will unlock the best approach to fully developing your brand, while also ensuring it is protected from outside forces that try to take it down. Just maybe your golden parachute is what will save your brand…we will see!