From Lead to Sale - Marketing Tools & Tips for Fabricators & OEMs
Discover the tools and platforms that make up today's digital marketing ecosystem, as well as best practices to help your business generate more quality leads and turn them into profitable sales. In this talk you'll learn about Google, Pay-Per-Click, SEO, Sales & Marketing Automation, CRM Systems and how to optimize your sales processes and marketing strategies to maximize results. It's a presentation packed with actionable insights that you'll be able to take home and implement for your business.
Andrew Garman - Pipedream Marketing
A Proven Framework for Effectively Marketing to Engineers Along the Buyer’s Journey
Leading industrial marketers uniquely understand that every industrial B2B buyer is on a journey or quest, typically as part of a team that is looking to make the right buying decision for their company. But what happens when Engineers are involved in the buying process? How do topics like developing target personas, identifying buying habits, conversion opportunities and content mapping fit together for industrial marketers who want to help educate and effectively influence these Engineers to buy from them? This presentation will explore a proven framework every industrial marketer could use in successfully marketing towards Engineers.
Dan Konstantinovsky - RH Blake