Digital Recruiting Strategies for Attracting Today’s Modern Manufacturing Talent
The shortage of qualified workers is disrupting the modern high-tech manufacturing industry. To gain a competitive edge in an increasingly crowded, chaotic recruitment field, manufacturers must diversify their recruiting strategies to attract and engage with candidates. It's time to go beyond the tried-and-true method of recruiting to attract the younger workforce. According to HR.com, only 32% of organizations really understand recruitment marketing. Join this session to discover the 4 steps of the recruiting funnel, and digital best practices within each step to grow your candidate pipeline in a targeted, efficient way.
Patty Cisco - Marketing Essentials
Digital Marketing for Contract Fabricators / How to Use Data for Continuous Improvement
I will be presenting how contract fabricators should think about success on the web. I will show case studies of how other contract fabricators have benefited from a truly integrated approach to digital marketing success. I will also show before and after shots of websites and present tools they can use for tracking and how to use data for continuous improvement. I will make sure that the audience understands all of the options available to them both paid and free.
Tim Doyle – TopSpot