Congratulations! You've Launched a New Website - Now What?
Your website is essential to attracting new prospects and for providing valuable and relevant information to decision makers. However, if it does not perform then you are not going to end up getting the ROI that you should. And just because you've recently launched your website doesn't mean that you can't continue to improve it over time. An effective website is one that is constantly monitored so that you can make adjustments to your site as needed to improve its performance. This presentation will discuss key website elements to focus your improvement efforts on, including evolving your brand message, strengthening your SEO and social media efforts, and enhancing conversion points for optimal results.
Nicole Wagner - Stevens & Tate Marketing
Building Sustainable, Strategic Social Media Marketing
Social media advice tends to operate on the "free" model -- we build constant content to game the algorithms and get eyeballs. But that "free" social media has costs, in labor time, and in the inevitably, ultimately negative impression such patently manipulative content has on trust and reputation. If we built social media more strategically and sustainably, how would we tell our story? We will explore research and practice-based takeaways that will stop sacrificing your brand at the temple of eyeballs.
Steven Vrooman, PhD - Texas Lutheran University