Outdoor Retailer Summer Market 2018

Culture Nudge – Transforming Intent Into Impact to Protect Public Lands (Room The RANGER Station (Booth VO358-SL))

25 Jul 18
3:30 PM - 4:30 PM

Speaker(s): Corley Kenna, Director Global Communications and Public Relations, Patagonia; Pete McBride, Photographer/Filmmaker; Rachel Vanderwort, Director, Governor’s Office of Outdoor Recreation, Montana; Axie Navas, Executive Editor, Outside Magazine; Jessica Walls, Policy Manager, Outdoor Industry Association

Moderator(s): Brad Brooks, Campaign Director, The Wilderness Society;

The outdoor community’s inextricable link to public lands is now top of mind but how do we turn intention to do good into real impact and conservation for the long run. This panel, moderated by The Wilderness Society, will unpack the cultural changes we need to reinforce the policy and politics of change. Filmmakers, storytellers, brands and policy nerds join together to discuss how we are changing the culture of activism within our community, and stay after the panel for happy hour.