2019 Craft Brewers Conference

Sessions Speakers Exhibitors Floor Plan Buzz

The Challenges of Balancing Core Brands with Rotation Nation (Room Mile High Ballroom 2-3)

10 Apr 19

1:20 PM - 2:20 PM

Tracks: Production Brewery Management

Speaker(s): Tom McGinty, VP of Sales & Marketing, Seismic Brewing Company; Michael Graham, Co-Founder and Sales/Marketing Manager, Austin Beerworks; Neil Fisher, Co-Owner and Head Brewer, WeldWerks Brewing Co.; Garrett Marrero, CEO and Co-Founder, Maui Brewing Company; Pete Scheider, National Sales Manager, Maui Brewing Company

We all know that craft beer drinkers today are always asking the question, “What’s new?” How we respond to that question as brewers is different for everyone. Join moderator Garrett Marrero of Maui Brewing Company and speakers Neil Fisher (WeldWerks Brewing Co.), Michael Graham (Austin Beerworks), Tom McGinty (Seismic Brewing Company), and Pete Scheider (Maui Brewing Company) for a panel discussion all about what “rotation nation” means to them, and how they balance flagship brands with rotators at their breweries.

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