2019 Craft Brewers Conference

Who Is Your Brewery and What Do You Do? How to Define, Market and Align Your Brand (Room Four Seasons Ballroom 2-3)

11 Apr 19
11:00 AM - 12:00 PM

Tracks: Selling & Marketing

Speaker(s): Tristan Chan, Founder and Marketing Manager, Ratio Beerworks; Bryant Goulding, Co-Founder, Rhinegeist Brewery; Jonathan Shikes, Beer Writer, Denver Westword; Andrew Emerton, Specialty Brand Manager, New Belgium Brewing Company; Kailey Partin, Director of Marketing and Events, Rising Tide Brewing Company

Look around at today's ever-multiplying brewery landscape and you'll quickly realize that the best breweries are ones who not only make great beer, but understand how to thoughtfully market their product. Learn how four breweries of varying sizes approached the task of defining their brand, staying true to their brand, and building brand partnerships with other industries to elevate their product and remain authentic to their identity. Join this seminar moderated b\y Jonathan Shikes at Denver Westword and including Andrew Emerton of New Belgium Brewing, Bryant Goulding of Rhinegeist Brewery, Tristan Chan of Ratio Beerworks, and Kailey Partin of Rising Tide Brewing.