2018 Annual Meeting & Exposition

The Marketing Culture Shift: Mix Sales and Marketing with Measurement (Room Dallas 5-7)

08 Oct 18
3:45 PM - 4:45 PM

Tracks: Leadership, Mergers & Acquisitions, Private Duty, Staff Development, Talent Acquisition

The Marketing Culture Shift: The presenters will mix sales and marketing with measurement and explain why it's no longer enough to engage in traditional marketing and sales. The agile agency that will thrive must start to integrate sales, marketing, and data measurement, to differentiate your agency in the crowded marketplace.