IAAPA Attractions Expo 2018

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

HR and Marketing: Filling the Gap, Finding the Next Generation of Workforce (Room S330EF)

15 Nov 18

2:00 PM - 3:15 PM

Tracks: Human Resources, Marketing

Speaker(s): Sabra Reyes, Director of Human Resources, Santa Cruz Beach Boardwalk; Denise Beckson, ICAE, Vice President, Human Resources and Government Relations, Morey’s Piers & Beachfront Water Parks;

Moderator(s): Tim Samson, ICAE, Brand Manager, Morey's Piers

More than ever, creative campaigns, guerrilla tactics and engagement are needed to break through the noise and grab the attention of prospective team members. Learn how human resources, marketing, and public relations teams are getting creative to find the most crucial resources for attractions to engage team members

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