Euro Attractions Show 2017
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The BIG Brand Debate
(
Room
Palais Ground Floor - Room 1
)
27 Sep 17
12:30 PM
-
1:45 PM
Tracks:
Creating / Immersive Experiences Track, Marketing Track
Speaker(s):
Juliana Delaney, CEO, The Continuum Group;
Fernando Aldecoa, General Manager Operations & Finance, PortAventura World, Spain
Moderator(s):
Robert Arvidsson, Head of Commercial / CCO, Liseberg;
Are you exploring different directions for your brand to develop? Do you invest in the power of your own park Brand and build valuable intellectual property? Or should you pay big money to tap into a third party established brand or IP? What’s the best commercial direction for you to go? Join our big debate!
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