Euro Attractions Show 2017

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Digitalisation with no Borders + Panel (Room Palais Ground Floor - Room 1)

26 Sep 17

3:30 PM - 4:30 PM

Tracks: Digital Future Track

Speaker(s): Markus Ruotsalainen, Manager Digital Channels, Liseberg, Sweden; Philippe Lagrasse, Director Sales and Marketing, Compagnie des Alpes, France; Robert Owen, Director of Marketing, Blackpool Pleasure Beach, United Kingdom; Tobias Mundinger, Head of Animation, IP-brands & Licensing, Mack Media GmbH & Co. KG

In this session, see how to develop your guest experience digitally and how to manage digital presence on all touchpoints. Learn how to organize cross-functional digital development and digital transformation in your attraction. Get inspired by case studies on how to do develop and manage a digital guest-oriented presence
on all touchpoints. Finally, join the speakers of the ‘Digital Future’-track for a panel discussion on digital. challenges and how to cope with them...

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