Euro Attractions Show 2017

Digitalisation Creates and Boosts Business Value and Guest Value (Room Palais Ground Floor - Room 1)

26 Sep 17
2:15 PM - 3:20 PM

Tracks: Digital Future Track, Local Challenges Track

Speaker(s): Robert Owen, Director of Marketing, Blackpool Pleasure Beach, United Kingdom; Marilyne Lacaze, Head of Digital, Compagnie des Alpes, France; Philippe Lagrace, Director Sales and Marketing, Compagnie Des Alpes

Embrace the digital age and find out how to use big data and new digital tools to reach your audiences. You’ll learn how to use Customer Relationship Management and big data to understand your guests and to grow your business. This session will gain you insights through best practices on how technology can boost your marketing and sales initiatives and will show you how to develop and enhance customer experience and their ‘guest journey’ in a digital world.