Tracks: Digital Future Track, Digital Track
From your marketing eff orts to your customer experience, new digital technology is everywhere. In the Digital Future track, learn about how these new technologies can help bring your business to the next level. Learn about digital transformation and how to approach it in your attraction. Industry leaders will share their best practices and how they help to digitally transform their parks. Get inspired by the ideas behind MackMedia (Europa-Park) and MyMagic+ (Walt Disney World) and how they create a connection between the digital and physical world, while learning more about RFID and NFC technology and how they can be integrated into your attraction to create personalized WOW-experiences.