Policymakers, payers and providers have taken deliberate steps to advance our health system’s response to the care needs of people with advanced illness. These interventions include use of existing Part A and B benefits to deliver palliative care, the provision of palliative care as a supplemental benefit under Medicare Advantage (MA), and demonstration projects that include the Medicare Care Choices Model (MCCM) and a physician-based palliative care model. This session will explore key developments in this changing landscape, their potential and implications.