In today’s world, information is a commodity. The resource in short supply is attention, making it more important than ever to focus communications on what creates value for you, based on what is valued by your tenants. Everything else is just noise. Commercial real estate companies are pretty good about making information available. But is it the right information? Is it expressed in the right way, across the right channel, to the right audience? Are the messages not just seen but heard, understood and acted upon? Do they measurably drive tenant engagement, preference, loyalty and advocacy?
