Asian Attractions Expo 2017
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Creating and Elevating Special Events
(
Room
Begonia 3101-3103
)
16 Jun 17
11:00 AM
-
12:00 PM
Tracks:
Global Challenges Track, Profit / Revenue Track
Speaker(s):
Todd Hougland, Executive Director, Operations and Entertainment, Ocean Park Hong Kong
Discover how creating consumer events increases guest value and provides a positive return on investment for your attraction. Unlock the secrets of success as industry leaders in entertainment, marketing, food and beverage, and merchandise share innovative ideas and compelling insights on how to build the perfect event. Learn about the best practices in event development from inception to execution. Understand how budgets, creative design, social media, marketing strategies and more all work together to insure success.
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