Lunch and Learn: Brands: Using Intellectual Properties and Maintaining Show Quality
(Room IAAPA Theatre)
15 Jun 17
12:30 PM
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2:00 PM
Everyone talks about the power of integrating intellectual properties (IP) into their attractions, but it’s not an easy task. As new media companies and consumer product brand owners are increasingly interested in expanding into location-based entertainment (LBE), it is natural they focus on the growing Asia-Pacific attractions market. While these connections make sense, it is important that the guest experiences are developed in an environment true to the DNA of the brand while remaining relevant, and timeless to millions of guests. Learn how LBE thought leaders prepare their properties for Asia, protect their IPs through the design, construction, and installation processes, and deploy strategies to keep the projects pristine and on-story for the long haul.