Applying Category Management to Grow Your Micro Market
(Room Marco Polo 701-704)
19 Apr 17
11:00 AM
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12:00 PM
Join the Kellogg’s Category Management team for a timely discussion on the fast-growing, ever-changing Micro Market industry. Understanding the Micro Market customer can be a challenge, especially with a wide variety of locations from colleges and universities, hospitals, and office settings. In this session, Kellogg’s will look at who the shopper is, their need states and behaviors, and how to best maximize revenues through a data-driven approach to product selection and placement.