2017 Nursery/Landscape Expo

Sessions Speakers Exhibitors Products Floor Plan Buzz

KEYNOTE - Bridging the Generation GAP: A Change of Industry Equals a Change of Mindset

11 Aug 17
8:00 AM - 9:50 AM

Tracks: Arborists, Business Development, Designer, Growers, Irrigation, Landscape, Pest/Disease, Retail, Turf Management

There are so many generalizations that are put forth regarding generational differences that it is challenging to completely understand what to do about it. In this session, Charlie will dive deeper into the task of understanding the millennial mindset — the priorities, motivations, and background “ecosystem” of the millennials — that drives their purchasing habits. On the flip side, managing a multigenerational workplace — how do you get people to work across generational lines in productive ways? Lastly, in terms of recruiting and retaining a millennial workforce, Charlie will discuss the strategies for on-boarding millennials to increase the chances they will be successful contributors to the workplace? How you can work with their skills and help develop professionalization and leadership skills?