2017 Nursery/Landscape Expo

From Surviving to Thriving—How to build revenue from the next generation of “growers” (Room 167)

11 Aug 17
2:30 PM - 3:30 PM

Tracks: Business Development, Growers, Landscape, Retail

The potential for retail horticulture sales to women and younger gardeners is enormous, yet we are only tapping into a small portion of that revenue today. In this session, retailers will learn how to thrive, not just survive by delivering what today’s consumer wants. Examples of successful retailers who cater to women and younger consumers will be studied and those lessons will be applied to retail horticulture. You’ll walk away with concrete ideas you can act on right away. Room 167

CEUs Available: 1 TNLA; 1 TEA - CPE