The presentation will highlight the connection between the neurobiological roots of human behavior and purchasing decisions. A brief introduction will present advances in Neuroeconomics and how it has evolved to create new fields such as consumer neuroscience. The principal areas of the brain related to human decision making will be presented and their importance to marketing will be discussed. Key marketing concepts will be made throughout the presentation with an emphasis to product quality, branding, prestige, and product differentiation. Get an insight look into the mind of the consumer, what drives or limits decisions. Room 163
CEUs Available: 1 TNLA; 1 APLD; 1 TEA - CPE