Indian Gaming 2017 Tradeshow and Conference
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Master Class: Marketing
(
Room
24 B
)
10 Apr 17
11:00 AM
-
12:15 PM
Tracks:
Pre-Conference | Master Classes
Speaker(s):
Michael Ka'ahanui, Director of Marketing, Muckleshoot Casino;
Chad Germann, Founder and CEO , Red Circle Agency;
Deana Scott, CEO, Raving Consulting;
Michael Meczka, President, MMRC, Inc.
Moderator(s):
Dennis Conrad, President and Chief Strategist, Raving Consulting Company;
Casino marketing is both an art and a science. The science includes market research, database analysis and player segmentation. The art comes in with creative branding, engaging value propositions, innovative loyalty programs, and effective advertising. See how the experts do it in this revealing panel.
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