Driving Brand Loyalty, Leveraging Big Data
(Room 29 C)
11 Apr 17
4:30 PM
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5:30 PM
The US gaming market is growing at a slower pace than a few years ago, which makes the competition for the most profitable customers tougher and retention of these customers more important than ever. Gaming business is becoming more complex, evolving from just gaming to broad entertainment. iGaming is augmenting traditional land‐based gaming. In this session, we will discuss how Indian gaming operators can leverage data and analytics to develop more effective, targeted and relevant communications with their customers to drive brand loyalty and retention. We'll discuss how to combine gaming and non‐gaming components to develop stronger customer engagement. Learn about new ways of leveraging your customer data to get competitive advantage in attracting and retaining the most profitable customers.