2017 Fall Dealer Market

Many independent dealers rely on sales to professional contractors or commercial accounts as a crucial part of their selling proposition. Most professional customers demand that dealers offer credit to facilitate purchases.

This workshop will provide insight into common methods and measurements that successful dealers use to grow their business through the responsible extension of credit to customers.

Attendees will:

• Learn why offering credit to professional customers is not just a necessary part of doing business but can actually give the dealer a strategic advantage and improve sales and profitability
• Learn about different types of credit offerings and the advantages and disadvantages of each
• Gain insight into key measurements industry leaders are using to measure the performance of their investment in accounts receivable
• Hear about common mistakes and often-overlooked risks