How do we stay true to our soul, compete and collaborate all in the same breath?
At the core of the outdoor entrepreneur is passion, grit and an acute sense of independence. With growing statewide and national clout, newly appointed state leaders are championing their respective state’s outdoor recreation economies. Seemingly inherent in this role is competition for company headquarters, in-state retention and out-of-state recruitment, one state’s story against the next. In this panel discussion, we delve into how states best promote their unique brand attributes while simultaneously contributing to a strong collective voice for the outdoor industry.