2016 Spring Dealer Market

Sessions Speakers Exhibitors Floor Plan Buzz

Leveraging Orgill Traffic Drivers in Promotional Cycle (Room Brand Building Seminar Area)

25 Feb 16
10:00 AM - 10:30 AM

Tracks: Dealer Market Clinic, General Session, Retail Services Clinic, Retail Services Clinics

The Orgill Traffic Drivers are a new buying offering that helps Orgill dealers promote an assortment of timely products at a discount. Developed for use as a component of a dealer’s overall marketing campaign, Traffic Drivers provide dealers an opportunity to compete for customer interest without giving up margin.

This presentation is a must for dealers that want to strategically plan ahead and maximize the best buying and marketing opportunities, and gain an edge on their competition.

Attendees will:

  • Understand what Orgill Traffic Drivers are and how to effectively leverage them to increase store traffic and drive sales.
  • Distinguish between Orgill Traffic Drivers, Door Busters, and regular priced items.
  • Review promotional timelines for booking and buying.
Learn about how Orgill Traffic Drivers relate to circulars.