It’s a competitive marketplace and with every day that passes, it becomes even more so. There are big boxes and co-ops are all around you, plus Amazon and others online. But you have one specific advantage that you need to leverage for maximum results -- your local brand.
In the first segment of this workshop, Jim Robisch from the Farnsworth Group will share results and insights from years of research on how local independent brands can and do beat the national brands. Done right, local hardware stores, lumberyards and home centers can win when going heads up against the national brands.
During the second segment of the session, Greg Stine, a marketing and branding specialist, will teach attendees how these successful independent dealers build their powerful brands and the fundamentals behind their efforts. Through integrated marketing efforts and an understanding of basic branding principles, companies large and small will leave with a solid game-plan for strengthening their brands.
Attendees will:
- See industry study data from The Farnsworth Group highlighting perceptions of independent brands, pro and retail focused, vs big box and national dealers.
- Learn about the fundamentals of what makes a strong brand and how to clearly define your own brand.
- Leave with integrated marketing techniques that will allow you to promote and communicate your brand to your marketplace.
Learn how to “sell in” your plan to your company and get everyone buying in and promoting your brand.