If you are new to online marketing or have limited knowledge about what is needed for an effective web presence, this seminar is for you. And for those who may be convinced they do not need a web site, come along!
Every business is different. Some seem to rely on good word-of-mouth. Others believe that they have all the business they’ll ever need. Maybe you have relied on phone books and ads in local newspapers for years and they always seemed to work. You might even have a web site but it just is sitting out there….lost amongst billions of others out there, virtually invisible.
In this fast-moving seminar, we will start with an overview of online basics, share key components of a successful online presence and more!
Some of the topics we will cover include:
- Online Basics: Quickly get up to speed on key terminology and how everything “fits” together.
- Is a “mobile-friendly” website really necessary? 54% of searches for your type business are now via Mobile Devices (1). What that means to you.
- You don’t have a website – but your business information is still out there! Where it comes from and how to “fix” incorrect information.
- When it may be better to have no web site at all: Don’t let a bad web site chase away prospective customers. Key characteristics of a successful website presence.
- Why you need a website: At the end of this seminar you are still convinced your business does not need a web site, we will leave as friends.
(1) Google Internal search data Q1, 2015